Google Business Profile for Security Integrators: Complete Setup Guide (US)
Aug 10, 2025
If you sell or install CCTV, access control, or alarms, Google’s Map Pack is the fastest path to inbound calls. Here’s the exact setup, photo plan, review scripts, and weekly routine for a high-converting Google Business Profile (GBP).
Who this is for
Security installers and integrators in the United States (works globally too)
CCTV, access control, alarms, monitoring, maintenance
Owner-operators and small teams who want more inbound calls
The goal
Show up in the Map Pack for searches like “security camera installer near me” and “access control company [city],” then turn views into calls, messages, and quote requests.
Step 1: Create or claim your profile
Open Google Business Profile and add your business.
Use your exact legal/brand name. Don’t keyword-stuff the name.
Primary category: Security system supplier. Add secondaries only if true:
Security service
Alarm system supplier
Video surveillance equipment supplier
Fire alarm supplier (only if you actually provide it)
Choose Service-area business if you don’t have a public storefront.
Add service areas you actually cover (example): Dallas–Fort Worth, Houston, Austin, San Antonio, Oklahoma City.
Add phone (###) ###-####, website URL, and accurate hours.
Quick checks
NAP consistency across your site and citations (Yelp, BBB, Chamber, industry directories)
Use a domain email (not Gmail)
If applicable, list state low-voltage license info in your footer/contact page
Step 2: Write a high-converting description
Use 700–750 characters. Make it specific and buyer-friendly.
Template
“Secure More Sales helps US builders, facility teams, and property managers install and maintain CCTV, access control, and alarms. We design, supply, and commission tidy, standards-compliant systems with photo-documented installs, clear pricing, and fast callouts. Popular jobs include multi-tenant access upgrades, retail CCTV, construction site cameras, and preventative maintenance. Serving [your primary metros]. Get a same-day quote.”
Step 3: Services, products, and booking links
Add the services you want to rank for. Each gets a short description and starting price range.
Core services
CCTV installation and commissioning
Access control installation and upgrades
Alarm supply, installation, and monitoring handover
Intercoms and video door stations
Preventative maintenance and compliance checks
24/7 urgent callouts (only if true)
Pro tip
Use Products for packaged offers like “4-camera small business bundle” or “2-door access control upgrade,” and link to your landing pages.
Step 4: Photo and video plan that drives calls
Upload at least 20 assets this month.
What to shoot this week
Vehicle branding and team photos
Before/after cabinet shots
Cameras with tidy conduit/drip loops
Access control panels with labeled terminations
Short 15–30s vertical videos: a tech explains the job and result
File tips
Use plain filenames like dallas-retail-cctv-before.webp. Add real alt text. No spammy stuffing.
Step 5: Reviews that mention the right things
Ask right after a successful handover or fast callout.
SMS
“Hi [First Name], thanks again for having us today. Mind leaving a quick review about your camera/access install It helps local businesses find a reliable installer. [short review link] — Ricky, Secure More Sales”
Email
Subject: Quick favor
Body: “Hi [First Name], appreciate the opportunity to help with [job]. If you have 60 seconds, a short review would mean a lot to the team. People often mention speed, cleanliness, and clear handover notes. Link: [review link]. Thanks again.”
Reply to every review within 48 hours. Mention the job type and invite them back for maintenance.
Step 6: Posts that convert views to actions
Post weekly. Treat GBP Posts like mini case studies.
4-post rotation
Job spotlight: before/after photos + result
Offer: “Free site walk-throughs this week for retail fit-outs”
Education: “How to choose the right camera for parking lots”
Proof: screenshot of a client message (blur details)
Always include a CTA: Call, Message, or Learn more.
Step 7: Q&A that answers buying questions
Seed the Q&A with questions you get on calls.
Good starters
Do you work after-hours or weekends for urgent issues
What brands do you install and support
Can you integrate cameras with access control
Do you provide as-built photos and labeling
Can you coordinate with GCs during fit-outs/tenant improvements
Answer in 2–4 lines in plain language.
Step 8: Tracking and targets
Calls per 100 profile views: aim for 3–7
Direction requests are nice, but calls and messages are the money metrics
Add UTM parameters to your website link to track conversions
Weekly routine (20 minutes)
Add 3 photos
Post 1 update
Answer new Q&As
Request 2 reviews
Reply to all reviews
Troubleshooting
Verification stuck
Upload clearer signage or vehicle branding. Ensure your site’s contact page shows the same phone and hours.
Views but no calls
Your photos look generic. Add real job photos and a clear offer in Posts. Check tap-to-call works on mobile.
Ranking only in one suburb/city
Expand service areas, add city pages on your site with real photos/jobs, and collect reviews that mention nearby locations.
Mini case
A US integrator added 18 cabinet and before/after photos, seeded 5 Q&As, posted weekly, and sent 12 review requests. In 30 days: views up 90 percent+, calls up 4x, 8 new quotes, 3 closed from Map Pack.
CTA
Want this done end to end, plus a photo checklist and a review system your techs actually use Book a 15-minute audit and we’ll map the fastest way to rank in your service areas.
Related reading
Local SEO for Security Companies
Map Pack Wins: 11 Signals That Move the Needle
Service Area Pages Without Spam: A Playbook for Security
Quick global-ranking notes for you
Use US English and USD pricing in most articles; avoid AU-only terms.
Publish globally relevant pillars (offers, pricing strategy, LinkedIn/email playbooks, tool comparisons) and sprinkle US city examples inside.
Add case studies from multiple countries over time to signal breadth.
Don’t set a country target in Search Console; keep the .com neutral.
Build authority links from security industry sites, podcasts, and associations; include author bios that highlight your security + marketing experience.
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